Meet Lexi Rodriquez, she’s a local San Diego spiritual coach and movement expert. Her mission is to guide women towards deeper connection with their mind, body, and soul.
Not only is Lexi launching her Reconnect and Move 3.0 online coaching program, she also has free resources available for anyone looking to develop that deeper connection. From her confidence workshops where she teaches powerful breathwork practices, to teaching free yoga classes Saturday mornings in Del Mar - she is all about giving back to the community. In addition to that, she’s also a certified reiki practitioner and has some free powerful meditations up on her site as well - click HERE to get access to her free mediations. You can also follow her on Instagram @lexi.marie.rodriguez– she’s always sharing amazing content!
As you can see, this woman is a badass and provides her clients with so much value in so many ways. So for her branding session, we really wanted a lot of variety in order to show all these parts of herself and her brand. We decided to do our shoot at Balboa park because of the variety of looks we could do.
We started in the courtyard to get some lifestyle shots. Lexi brought layers which created some more variety - all while wearing one outfit.
A quick run to the car for an outfit change actually resulted in some of my favorite photos. You can’t even tell these are right by a parking lot!
The next location had great lighting with interesting architecture and a background of columns that fit her brand colors.
After another outfit change, we switched gears a little to really showcase her fitness side. We got some great detail shots for her fitness promos.
At this point we had gotten so much content, and we were only half finished. The next outfit was shot in the palm tree forest, and we used this location to show the strong, confident side that she encourages every woman to realize. The sun’s rays through the palms offered dramatic lighting perfectly suited for this purpose.
Finally, to highlight her spiritual work and reiki, we shot under a tree in a garden. She had brought her pendulum, cards, a journal and we were able to get some detail shots of those as well!
I’m so happy with the amount of variety we were able to get from this one branding session! Hope you enjoyed these images, and I hope you check out all the amazing things that Lexi has to offer!